PUMA JOINS THE CRAFTING EVOLUTION IN CAPSULE COLLECTION WITH NEW YORK-BASED ARTIST JAHNKOY
Aiming reintroduce traditional ways of dressing in a contemporary language, the PUMA x JAHNKOY capsule collection sets off an evolution towards a more sustainable, harmonious and culturally enhanced world.
Siberian-born artist JAHNKOY sees fashion as a powerful force to unite cultures and raise questions about the sustainability of the present fashion system. She seeks to raise awareness and consciousness among consumers about alternative, more viable modes of production, distribution and consumption. Her work aims to preserve our world by restoring traditional craftsmanship and reviving global cultural heritage in the contemporary landscape.
For her debut collection with PUMA, JAHNKOY brings her signature aesthetic to streetwear silhouettes, reimagining them with artisanal detailing and vibrant patterns. Inspired by traditional Russian ornaments and folk references, the PUMA x JAHNKOY collection reflects JAHNKOY’s design aesthetic and celebrates cultural heritage, craftmanship and sustainability. In this spirit, the collection’s footwear is made using responsibly sourced and recycled materials to reduce waste as well as organic cotton for the apparel.
The PUMA x JAHNKOY collection features the RS-X with a fully knitted upper with suede and rubberized overlays, including colorful stitching and piping, white metal hooks and textile webbing straps with JAHNKOY and PUMA graphics. This peculiar reimagination of the RS-X stands out with its tongue webbing with tassels and special ornaments as well as its multi-colored EVA midsole blocked with yellow, red and green. The PUMA x JAHNKOY Alteration is another highlight of the collection, with a DMF-free synthetic leather upper combined with knitted inserts, overlays in suede with crafted stitching and special graphics on the vamp. The PUMA x JAHNKOY collection also includes apparel such as the PUMA x JAHNKOY Reversible Bomber jacket in black/white adorned with multiple graphic rubber prints and rubber/puff print combinations in white and red as well as embroidered details, tassel zipper and jacquard rib collar, cuffs, and waistband.
The look is completed by the matching PUMA x JAHNKOY track jacket, hoodie, tee, polo and pants as well as bold accessories like the two-in-one backpack, cap and visor.